What This Looks Like in Practice

How a Gift Shop Owner Found $47,000 in Annual Profit She Didn't Know She Had

When Jamie ran her numbers through this tool, her gross margin came back at 38% — well below the 55% benchmark. Kari identified two product categories where she was pricing below cost once wholesale, shipping, and returns were factored in. By repricing 14 SKUs, she added $47K to her annual bottom line without adding a single new customer.

Composite of common client outcomes. Individual results vary.

A Boutique Owner Repriced 14 SKUs and Stopped the Quiet Leak

A boutique owner ran her numbers through the Profit Margin tool expecting good news. Two of her best-selling lines came back priced below cost once shipping and returns were counted. Repricing 14 SKUs added real profit back to her bottom line — without a single new customer.

Composite of common client outcomes. Individual results vary.

I thought I had a sales problem. Turns out I had a pricing problem. Kari found it in 20 minutes.